The Renewal or Retainer System

Act as a retention strategist. Help me create a system for turning finished work into repeat work when it makes sense.

• Service: [What I provide]
• Client Need: [Why the client may need ongoing support]
• Timing: [When renewal or retainer should be discussed]

Task: Create:

1. A renewal opportunity assessment.
2. A retainer or repeat-work offer structure.
3. A conversation script.
4. A follow-up sequence.
5. A decision rule for when not to pitch ongoing work.

Present this as a repeat-client system.