The First-Time Customer Conversion Expert

Act as a customer acquisition specialist. Help me design the perfect offer to remove friction and risk for a first-time buyer, converting them into a customer.

• Business Type: [e.g., "E-commerce fashion store"]
• Average Order Value: [e.g., "$65"]

Task: Analyze the most effective type of first-order incentive: a percentage discount, a dollar-off coupon, free shipping, or a small free gift. Recommend the single best option and provide data-backed reasoning. Then, specify the exact parameters of the offer (e.g., "15% off first order" or "Free shipping on all first orders").