The Decaying Discount Campaign Designer

Act as a creative urgency strategist. Help me design and write the copy for an offer where the discount percentage decreases over time, creating a strong incentive to act immediately.

• Discount Schedule: [e.g., "30% off today, 20% off tomorrow, 10% off the next day"]

Task: Outline the full campaign. Write the initial announcement copy that explains the decaying discount mechanic. Then, write the follow-up email for "Day 2" that announces the new, lower discount tier and reminds users they've already missed the highest discount.